Stay in Control. No Recurring Subscriptions.
Flookup Data Wrangler is used by an average of 12,000 people everyday.
It is Google-verified for security and available on Google Workspace Marketplace.
It was built and has been maintained by Andrew Apell since 2018.
Each run is capped at 6 minutes. Your unused balance never expires, and nothing automatically renews.
| Feature | Essential Pass | Extended Pass | Team Pass |
|---|---|---|---|
|
$15
|
$150
|
$399
|
|
| Number of Users Included | 1 | 1 | 5 |
| Max Rows Per Run | 1,000 rows | 10,000 rows | 100,000 rows |
| Work Time Included | 45 hours | 547.5 hours | 2,737.5 hours shared |
| AI Data Cleaning Features / BYOK | Unlocked | Unlocked | Unlocked |
| Standard Data Cleaning Features | Unlocked | Unlocked | Unlocked |
| Data Connectors e.g. Airtable, SQL, Salesforce | Extended Pass only | Unlocked | Unlocked |
| Payment Type | One-time payment | One-time payment | One-time payment |
| Buy Essential Pass | Buy Extended Pass | Buy Team Pass |
Row limits apply to each run, not to the pass as a whole. A pass has no total row quota, so a project larger than one run is processed in several runs, or through Data Cleaning Automation, which works through a range in chunks.
- Number of Users Included1
- Max Rows Per Run1,000 rows
- Work Time Included45 hours
- AI Data Cleaning Features / BYOKUnlocked
- Standard Data Cleaning FeaturesUnlocked
- Data Connectors e.g. Airtable, SQL, SalesforceExtended Pass only
- Payment TypeOne-time payment
- Number of Users Included1
- Max Rows Per Run10,000 rows
- Work Time Included547.5 hours
- AI Data Cleaning Features / BYOKUnlocked
- Standard Data Cleaning FeaturesUnlocked
- Data Connectors e.g. Airtable, SQL, SalesforceUnlocked
- Payment TypeOne-time payment
- Number of Users Included5
- Max Rows Per Run100,000 rows
- Work Time Included2,737.5 hours shared
- AI Data Cleaning Features / BYOKUnlocked
- Standard Data Cleaning FeaturesUnlocked
- Data Connectors e.g. Airtable, SQL, SalesforceUnlocked
- Payment TypeOne-time payment
The 1-10-100 principle states that each data problem costs roughly $1 to prevent, $10 to correct and $100 if it remains unresolved.
A duplicate supplier record can trigger a wrong payment, a duplicate mailer or a bad report. The Extended Pass costs $150 and processes up to 10,000 rows per run. A single avoided duplicate payment or rework cycle can cover the cost of the pass.
Buying for more than five people? Contact us and we will set up licences for your team.
Working with more than 10,000 rows in one run, or a job that repeats? Data Cleaning Automation processes the range in chunks on a schedule. Every pass plan includes it, and scheduled chunks draw on the same work balance as menu runs.
Before You Buy
Flookup is a Google Sheets add-on with a single-user licence. Check these four points before you pay so the first run works as expected.
One Google account
Use the account that owns or edits the sheet. If you use several Google accounts, sign out of the others before you install and activate.
Edit access
You need edit access to the spreadsheet. View-only access will not let the add-on write results.
Data within the pass limit
Row limits apply per run, not to the whole pass: 1,000 rows on the Essential Pass, 10,000 on the Extended Pass and 100,000 on the Team Pass.
AI is optional
The core cleaning tools work without an AI key. AI features use your own Google Gemini or OpenAI key and Flookup adds no markup.
Sharing a sheet with other editors? A single pass covers one Google account. Contact us for a team licence.
Try It Free, Then Pay Once
Run Flookup on your own messy data before you spend anything. The free tier is active from install and needs no credit card at any stage, and the 7-day trial opens the menu tools without limits and the full assistant with your own Google Gemini or OpenAI key.
Nothing is charged when the trial ends, because there is no card to charge. Upgrade only when the result is worth it: the Essential Pass is $15 once and includes 45 hours of processing, and the Extended Pass is $150 once and includes 547.5 hours. Buying twelve monthly passes separately would cost $180.00, so the Extended Pass saves $30.
Free from install
Read-only column profiling and one 50 row menu run per day, up to 10 runs a month. No card is needed to start.
7-day trial
The menu tools run without limits for 7 days, up to 10,000 rows in each run, with the AI assistant and Smart Data Cleaning on your own Google Gemini or OpenAI key and no card on file.
Pay once
The Essential Pass costs $15 and includes 45 hours of processing. The Extended Pass costs $150 and includes 547.5 hours. Neither renews, and you buy again only when you need it.
What the Price Pays For
Flookup is sold directly. There is no sales team, ad budget or per-seat account manager to pay for. The product runs inside Google Sheets, so there is no separate platform to host or deploy. The price covers the product, not a sales layer.
Flookup has shipped since 2018 and is used by 162K+ people. The pass is the full add-on while its work balance lasts, not a cut-down trial. It unlocks menu runs within the per-run row limit, automation, templates and AI tools, with updates and support included while the pass is active. Connectors are part of the pass rather than a separate per-seat subscription: the Extended Pass covers pulls and write-backs for one account and the Team Pass covers five.
What You Will Not Pay
The price is the price. There is no second charge waiting after checkout.
No subscription or automatic renewal
Each pass is a one-time payment. Nothing renews, there is nothing to cancel and no card is kept for a renewal charge.
No per-seat fee
One pass covers one Google account. You buy another pass only when you need another user or more work time.
No AI markup
AI features use your own provider key. Flookup provides the skills at no additional cost.
No card to start
The free tier and the 7-day trial start without a credit card or payment details.
How Payment Is Handled
The Buy button on this page opens PayPal checkout. Complete payment there, and review the payment details and total shown before confirming.
PayPal checkout
Use the checkout opened by either Buy button to submit payment.
Review before paying
Confirm the payment details and total displayed by PayPal before completing your purchase.
Refund terms
Read our refund policy for eligibility and how to contact us.
How Flookup Compares With Free Tools
Free tools are a fair starting point. The difference is whether the work stays inside Google Sheets, whether you get similarity scores and how much manual setup you accept.
| What matters | Flookup | Sheets formulas | Power Query | OpenRefine |
|---|---|---|---|---|
| Runs inside Google Sheets | Yes | Yes | No | No |
| Fuzzy matching with scores | Yes, with adjustable thresholds | Basic, formula-dependent | Yes, with Fuzzy Merge | Yes, with clustering |
| Near-duplicate removal | Yes | Manual formula work | Yes, with query setup | Yes |
| Automation | Yes, scheduled runs | Not without Apps Script | Refresh in Excel; scheduled refresh in Power BI | No |
| Setup | Install the add-on | Write formulas | Build a query | Install and import |
| Price | Free tier, then $15 or $150 | Free | Excel or Power BI licence | Free |
Compare Flookup in Detail
See how Flookup Data Wrangler stacks up against the tools you already know.
Each comparison covers the features, workflows and pricing that matter for spreadsheet data cleaning.
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Read comparisonFrequently Asked Questions
Is Flookup free to use?
Yes. Flookup installs with a free tier that stays available without a credit card. The free tier gives one 50 row menu run per day, up to 10 runs a month, and the first 7 days also open the menu tools without limits, with the AI features included when you add your own key.
The $15 Essential Pass and the $150 Extended Pass unlock the full add-on while their work balance lasts. Nothing renews, so there is no charge after the balance is used.
Is there a team plan?
Yes. The $399 Team Pass covers five Google accounts and includes 2,737.5 hours of processing shared across those accounts, raises each run to 100,000 rows, and includes the Data Connectors. Every seat activates from the same licence email, so nobody buys separately. Nothing renews, so the team buys again only if it wants another block of work time.
Which pass should I choose?
Choose the $15 Essential Pass for a single cleanup job or to try the full tool on your own data. Choose the $150 Extended Pass when you clean data regularly; twelve monthly passes separately would cost $180.00, so the Extended Pass saves $30. It also unlocks Data Connectors, which come with the Extended Pass and the Team Pass. Choose the $399 Team Pass when five people need the add-on and a single run goes past 10,000 rows.
Do row limits apply per run or for the whole pass?
Per run. The Essential Pass processes up to 1,000 rows in each menu run, the Extended Pass up to 10,000 and the Team Pass up to 100,000. There is no total row quota for a pass, so a project larger than the limit is processed across as many runs as it needs, or through Data Cleaning Automation, which works through a range in chunks.
How is pass time measured?
Flookup measures menu runs, scheduled chunks and workflow steps only while they execute. Review, editing and idle time do not use the balance. Each run is capped at 6 minutes, and a run that fails before processing any rows is not charged. Google execution quotas are separate and can stop scheduled work sooner. Unused balance does not expire.
When am I charged?
You pay $15 once for the Essential Pass and $150 once for the Extended Pass. The Essential Pass includes 45 hours of processing and the Extended Pass includes 547.5 hours, with no expiry date on the balance. Each pass is a one-time payment, so there is no second charge and nothing to keep track of. Nothing renews.
Nothing is charged during the trial because no card is needed to start it.
What do the passes include?
Every pass unlocks the Sheets add-on while its work balance lasts: menu runs within the per-run row limits, automation, templates and AI tools.
Data Connectors (Airtable, SQL and Salesforce) come with the Extended Pass and the Team Pass.
Nothing renews, so there is nothing to turn off and no renewal charge to expect. When the balance reaches zero the free tier applies again.
Do you have a free trial?
Yes. Every new account starts the free tier immediately with no credit card required, and a 7-day trial on first use opens the menu tools without limits, up to 10,000 rows in each run, with the assistant and Smart Data Cleaning included when you add your own key.
The trial itself costs nothing.
When the trial ends, nothing is charged and the free tier stays available: one 50 row menu run per day, up to 10 runs a month. Buy the $15 Essential Pass or the $150 Extended Pass to unlock the full add-on again.
How does AI usage billing work?
It does not. You bring your own key from Google Gemini or OpenAI, paste it into the sidebar settings and pay that provider directly for whatever you use.
Your key only pays for raw model usage. The Flookup skills that do the work through cleaning recipes, matching logic and prompts behind the sidebar, the assistant and the formulas, run on our side and cost nothing extra. Flookup adds no charges for the model and does not meter tokens. The pass work meter times the run itself, not the AI usage.
Can I get a refund?
If a defect on our side or a billing error occurs, contact us within 14 days with your licence number and purchase receipt. We review requests under our refund policy. Change-of-mind refunds are generally not offered. Once a pass has been applied to your account it counts as used.
What permissions does the add-on require?
Licence verification, Sheets access and your email for account management. All permissions are reviewed during installation from the Google Workspace Marketplace.
Can I use Flookup on a shared sheet?
A single pass covers one Google account. Other editors who need to run Flookup in the same sheet need their own pass or a team licence. Viewers do not need a licence because they cannot run the add-on.
Why a one-time pass instead of a subscription?
Most data cleaning is project work. A list arrives, it gets cleaned, and the next job comes weeks later, so a pass matches the rhythm of the work: you pay once for the work you need and nothing renews at the end. The balance waits when you are not working, so a quiet stretch does not consume the pass. Flookup is also sold directly and runs inside Google Sheets, so there is no sales team, ad budget or separate platform to fund. The pass is the full add-on while its balance lasts, not a cut-down trial.
Is my spreadsheet data secure and private?
We store only what is needed to manage your licence.
Your data is processed in real-time for cleaning only and is never stored, logged, shared or used to train machine learning models. This equally applies to all AI features; your queries travel under your own key to the provider you choose and are not stored by Flookup. Google-verified for security.
Have more questions? Contact us via our dedicated support page.
Last updated: October 2026